Flipkart, is an E-Commerce company established in 2007 by Sachin Bansal and Binny Bansal. It operates exclusively in India, with headquarters at Bangalore, Karnataka. Flipkart has launched its own product range under the name “DigiFlip” with products including tablets, USBs, and laptop bags. Flipkart also has its own range of personal healthcare and home appliances under the brand “Citron” and apparels under the brand “Flippd”.
In May 2014, Flipkart received $210 million from DST Global and in July it raised $1 billion led by existing investors Tiger Global and South Africa’s media group Naspers. Flipkart’s last fundraising round in December had pegged its valuation at $12 billion.
India’s largest e-commerce venture Flipkart.com has forayed into private label for digital accessories, such as laptop bags and camera pouches, under the brand Digiflip. Digiflip is starting with 10-12 SKUs, with laptop bags priced between Rs 500 and Rs 1,100, laptop skins ranging from Rs 350-Rs 400, camera bags priced at Rs 1,099 and camera pouches costing Rs 200-Rs 500.
It seems that the branded products in these segments are more expensive than those of Digiflip’s. Similar but branded camera bags usually cost Rs 2,100-Rs 6,500 while good laptop bags may cost anything between Rs 700 and Rs 4,900. However, branded laptop sleeves seem to cost as much as Digiflip products.
Private label is a key area of interest for both offline and online retailers globally and also in India. Such products are sourced by retailers from third party suppliers and sold under fresh brands created by the retail chains.
FLIPKART ONLINE SERVICES PRIVATE LIMITED is a Unlisted Private company incorporated on 14 October, 2008. Its registered office is at No. 447/C, 1st Floor,1st A Cross,, 12th Main,4th Block,Koramangala,, BANGALORE, Karnataka and paid-up capital is INR 14300.29672 lacs. Its last reported annual general meeting, per our records, was held on 30 September, 2014. The company has 2 directors/Key management personnel.
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