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- Delivered in 7 Business Days.
- Shipping charges : Rs.50.
- 1 Month Vendor Warranty.
The North Face is a major global supplier of innovative, technically advanced outdoor apparel, equipment, and footwear. For more than 40 years, the company has joined forces with the world’s finest climbers, skiers, snowboarders, mountaineers, alpinists, and endurance athletes “to define the limits of what is humanly possible.” After establishing the brand in Asia, The North Face wanted to expand its presence as a market leader in the region. The company partnered with IDEO to develop ways that The North Face® brand story could resonate more deeply with consumers in China.
In the Western Hemisphere, The North Face brand has long represented an active, sporty lifestyle that’s filled with challenges and adventures. But appreciating “the great outdoors” in China is less about extreme sports and more about convening with nature in a communal, spiritual way. This human-centered design research insight led the team to identify new opportunities for The North Face to better target its messaging. One key opportunity: Encourage Chinese consumers to escape the pressures of hectic city life by enjoying the freedom and “renewal” that comes with spending time outdoors. The North Face brand’s new messaging links “old nature” and “new outdoors” through a combination of digital, retail, and interactive community channels.
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